| "Doing the right thing is not directly about generating profits, it is about a company’s long-term reputation for trust, honor and integrity. This will ultimately lead to great success." | -Company Credo |
Sell unto others that which you’d buy yourself!
In many situations we advise clients to purchase lower premium 20 or 30 year guaranteed level term insurance rather than higher premium permanent life insurance. The hypothetical premium differential between a proposed permanent policy and the term policy is then invested in an index or mutual fund.
Uncompromising honesty is our only policy!
We guarantee full disclosure of all aspects of an insurance program, not just the positive points. As such, we focus significant attention on the tax and financial risks of highly touted insurance programs such as split dollar variations and certain welfare benefit plans.
If it sounds too good to be true, it is!
Now more than ever, Congress and the IRS are targeting aggressive tax planning techniques. Many of these aggressive techniques involve life insurance. At RHI, we focus on "tried and true" planning and disclose all known risks.
Quantify, Quantify, Quantify
We prove every strategy, involving the use of life insurance, analytically prior to implementation. Any proposed insurance program must be economically superior to other non-insurance options, or the client should not be purchasing the insurance. For example, an insurance program that can be proven to be effective analytically is second to die life insurance, owned by an irrevocable life insurance trust, for funding estate tax liabilities.
Service, Service, Service
The purchase of life insurance is not a single transaction. Ongoing monitoring of policy performance, in addition to changes in facts and circumstances, dictates a long-term commitment to excellent client service. Unfortunately, due to the compensation structure of life insurance, most agents prioritize prospecting over ongoing service. The focus on maintaining long-term relationships with clients is a primary goal of RHI.